INTERNATIONAL MARKETING

INTERNATIONAL MARKETING

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Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin 2013
Edition:sixteenth edition
Subjects:
Export marketing
International business enterprises
Online Access:Click Here to View Status and Holdings.
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