INTERNATIONAL MARKETING

Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Saved in:
Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin 2013
Edition:sixteenth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!