INTERNATIONAL MARKETING
Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwin
2013
|
| Edition: | sixteenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-488961 | ||
| 005 | 201911214434 | ||
| 008 | 191212t20139999NYU a## ##0 | ||
| 020 | # | # | |a 9780073529974 |
| 020 | # | # | |a 0073529974 |
| 020 | # | # | |q hardback |
| 040 | # | # | |a DLC |d ITMB |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF1416 |b .C38 2013 |
| 100 | 1 | # | |a Cateora, Philip R. |e author |
| 245 | 1 | 0 | |a INTERNATIONAL MARKETING |c Philip R. Cateora, Mary C. Gilly, John L. Graham |
| 250 | # | # | |a sixteenth edition |
| 260 | # | # | |a New York |b McGraw-Hill Irwin |c 2013 |
| 300 | # | # | |a xxxiii, 638 pages |b color illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes indexes |
| 504 | # | # | |a Includes bibliographical references and index. |
| 520 | # | # | |a Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. |
| 650 | # | 0 | |a Export marketing |
| 650 | # | 0 | |a International business enterprises |
| 700 | 1 | # | |a Gilly, Mary C. |e author |
| 700 | # | # | |a Graham, John L. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=488961 |
| 964 | # | # | |c BOK |d AV |
INTERNATIONAL MARKETING