INTERNATIONAL MARKETING

INTERNATIONAL MARKETING

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Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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Bibliographic Details
Main Authors:	Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Irwin 2013
Edition:	sixteenth edition
Subjects:	Export marketing International business enterprises
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
Item Description:	Includes indexes
Physical Description:	xxxiii, 638 pages color illustrations 29 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9780073529974 0073529974