MANAGERIAL ECONOMICS APPLICATIONS, STRATEGY, and TACTICS
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, Managerial Economics 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional micro...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT
Cengage Learning
2014
©2014 |
| Edition: | 13th Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 0 | |a MANAGERIAL ECONOMICS |b APPLICATIONS, STRATEGY, and TACTICS |c James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris |
| 250 | # | # | |a 13th Edition |
| 264 | # | 1 | |a Stamford, CT |b Cengage Learning |c 2014 |
| 264 | # | 1 | |c ©2014 |
| 300 | # | # | |a xxiv, 609 pages |b illustrations |c 26 cm |
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| 520 | # | # | |a By illustrating how effective managers apply economic theory and techniques to solve real-world problems, Managerial Economics 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products |
| 526 | # | # | |a A700 |b Master Of Business Administration |5 AA |
| 526 | # | # | |b AA700 |m aster Of Business Administration |5 Arshad Ayob Graduate Business School |
| 650 | # | # | |a Managerial economics. |
| 650 | # | # | |a Managerial economics |x Problems, exercises, etc. |
| 700 | 1 | # | |a Moyer, R. Charles, 1945- |e author |
| 700 | 1 | # | |a Harris, Frederick H. deB. |e author |
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Managerial ECONOMICS APPLICATIONS, STRATEGY AND TACTICS