MANAGERIAL ECONOMICS APPLICATIONS, STRATEGY, and TACTICS

MANAGERIAL ECONOMICS APPLICATIONS, STRATEGY, and TACTICS

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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, Managerial Economics 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional micro...

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Bibliographic Details
Main Authors: McGuigan, James R. (Author), Moyer, R. Charles, 1945- (Author), Harris, Frederick H. deB (Author)
Format: Book
Language:English
Published: Stamford, CT Cengage Learning 2014
©2014
Edition:13th Edition
Subjects:
Managerial economics.
Managerial economics > Problems, exercises, etc.
Online Access:Click Here to View Status and Holdings.
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Summary:By illustrating how effective managers apply economic theory and techniques to solve real-world problems, Managerial Economics 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products
Physical Description:xxiv, 609 pages illustrations 26 cm

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