Marketing and public relations for museums, galleries, cultural and heritage attractions

Marketing and public relations for museums, galleries, cultural and heritage attractions

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Bibliographic Details
Main Author: French, Ylva
Other Authors: Runyard, Sue
Format: Book
Published: New York Routledge 2011
Edition:1st ed
Subjects:
Arts > Marketing
Museums > Public relations
Museums > Marketing
Arts > Public relations
Cultural property > Marketing
Cultural property > Public relations
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Part 1 : Marketing and PR principles for the twenty-first century-- Part 2 : From theory into practice
  • Part 3 : Research and resources

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