Marketing and public relations for museums, galleries, cultural and heritage attractions

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Bibliographic Details
Main Author:	French, Ylva
Other Authors:	Runyard, Sue
Format:	Book
Published:	New York Routledge 2011
Edition:	1st ed
Subjects:	Arts > Marketing Museums > Public relations Museums > Marketing Arts > Public relations Cultural property > Marketing Cultural property > Public relations
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a AM121 \|b .F74 2011
100	1	#	\|a French, Ylva
245	1	0	\|a Marketing and public relations for museums, galleries, cultural and heritage attractions \|c Ylva French and Sue Runyard
250	#	#	\|a 1st ed
260	#	#	\|a New York \|b Routledge \|c 2011
300	#	#	\|a xviii, 365 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
505	1	#	\|a Part 1 : Marketing and PR principles for the twenty-first century-- Part 2 : From theory into practice -- Part 3 : Research and resources
650	#	0	\|a Arts \|x Marketing
650	#	0	\|a Museums \|x Public relations
650	#	0	\|a Museums \|x Marketing
650	#	0	\|a Arts \|x Public relations
650	#	0	\|a Cultural property \|x Marketing
650	#	0	\|a Cultural property \|x Public relations
700	1	#	\|a Runyard, Sue
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=488686
964	#	#	\|c BOK \|d CT
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