Predictably irrational the hidden forces that shape our decisio

• Main Author: riely, Dan (Author)
• Format: Book
• Language: English
• Published: New York Harper Perennial 2010
• Subjects: Economics > ecision makin > Psychological aspects; Consumer behavior > onsumer behavio; Decision making > conomics > Psychological aspect
• Online Access: Click Here to View Status and Holdings.

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't?

Table of Contents:

• How an injury led me to irrationality and to the research described here
• The truth about relativity : why everything is relative : even when it shouldn't be
• The fallacy of supply and demand : why the price of pearls-and everything else is up in