Predictably irrational the hidden forces that shape our decisio

Predictably irrational the hidden forces that shape our decisio

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't?

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Bibliographic Details
Main Author: riely, Dan (Author)
Format: Book
Language:English
Published: New York Harper Perennial 2010
Subjects:
Economics > ecision makin > Psychological aspects
Consumer behavior > onsumer behavio
Decision making > conomics > Psychological aspect
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