Arts marketing insights the dynamics of building and retaining performing arts audiences

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Bibliographic Details
Main Author:	Bernstein, Joanne Scheff 1945-
Format:	Book
Language:	English
Published:	San Francisco Jossey-Bass 2007
Subjects:	Performing arts > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780787978440 (hbk.)
040	#	#	\|a DLC \|d ITMB \|e rda
041	0	#	\|a eng
090	0	0	\|a PN1590.M227 \|b B47 2007
100	1	#	\|a Bernstein, Joanne Scheff \|d 1945-
245	1	0	\|a Arts marketing insights \|b the dynamics of building and retaining performing arts audiences \|c Joanne Scheff Bernstein ; foreword by Philip Kotler
264	#	1	\|a San Francisco \|b Jossey-Bass \|c 2007
300	#	#	\|a vii, 294 pages : \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Performing arts \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=487396
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