Wally Olins the brand handbook

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Bibliographic Details
Main Author:	Olins, Wally
Format:	Book
Published:	London Thames & Hudson 2008
Subjects:	Brand name products > Management Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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001	wils-484143
020	#	#	\|a 0500514089 (hbk.)
020	#	#	\|a 9780500514085 (hbk.)
040	#	#	\|a StDuBDS \|d ITMB
090	0	0	\|a HF5415.1255 \|b .O45 2008
100	1	#	\|a Olins, Wally
245	1	0	\|a Wally Olins \|b the brand handbook \|c Wally Olins
246	3	0	\|a Brand
260	#	#	\|a London \|b Thames & Hudson \|c 2008
300	#	#	\|a 112 p. \|b ill. (chiefly col.) \|c 23 cm
500	#	#	\|a Includes index
500	#	#	\|a "with 120 illustrations, 93 in colour"--Title page
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Branding (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=484143
964	#	#	\|c BOK \|d AD
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