Wally Olins the brand handbook

Wally Olins the brand handbook

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Bibliographic Details
Main Author: Olins, Wally
Format: Book
Published: London Thames & Hudson 2008
Subjects:
Brand name products > Management
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
"with 120 illustrations, 93 in colour"--Title page
Physical Description:112 p. ill. (chiefly col.) 23 cm
ISBN:0500514089 (hbk.)
9780500514085 (hbk.)

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