The essential persona lifecycle your guide to building and using personas

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Bibliographic Details
Main Author:	Adlin, Tamara
Other Authors:	Pruitt, John
Format:	Unknown
Published:	Amsterdam Morgan Kaufmann 2010
Subjects:	Research, Industrial New products Product management
Online Access:	Click Here to View Status and Holdings.
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001	wils-483408
020	#	#	\|a 9780123814180 (pbk.)
020	#	#	\|a 0123814189 (pbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.15 \|b .A35 2010
100	1	#	\|a Adlin, Tamara
245	1	4	\|a The essential persona lifecycle \|b your guide to building and using personas \|c Tamara Adlin and John Pruitt
260	#	#	\|a Amsterdam \|b Morgan Kaufmann \|c 2010
300	#	#	\|a ix, 224 p. \|b ill. (some col.) \|c 28 cm
504	#	#	\|a Includes bibliographical references (p. 215) and index
650	#	0	\|a Research, Industrial
650	#	0	\|a New products
650	#	0	\|a Product management
700	1	#	\|a Pruitt, John
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=483408
964	#	#	\|c BOK \|d AD
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|