The essential persona lifecycle your guide to building and using personas

The essential persona lifecycle your guide to building and using personas

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Bibliographic Details
Main Author: Adlin, Tamara
Other Authors: Pruitt, John
Format: Unknown
Published: Amsterdam Morgan Kaufmann 2010
Subjects:
Research, Industrial
New products
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 224 p. ill. (some col.) 28 cm
Bibliography:Includes bibliographical references (p. 215) and index
ISBN:9780123814180 (pbk.)
0123814189 (pbk.)

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