Globalisation and advertising in emerging economies Brazil, Russia, India and China
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Format: | Unknown |
Published: |
Milton Park, Abingdon, Oxon
Routledge
2011
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Series: | Routledge studies in international business and the world economy
51 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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MARC
LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-482961 | ||
020 | # | # | |a 9780415562003 (hbk.) |
020 | # | # | |a 0415562007 (hbk.) |
040 | # | # | |a NhCcYBP |d ITMB |
090 | 0 | 0 | |a HB501 |b .C56 2011 |
100 | 1 | # | |a Ciochetto, Lynne |
245 | 1 | 0 | |a Globalisation and advertising in emerging economies |b Brazil, Russia, India and China |c Lynne Ciochetto |
260 | # | # | |a Milton Park, Abingdon, Oxon |b Routledge |c 2011 |
300 | # | # | |a 181 p. |b ill. |c 24 cm |
490 | 1 | # | |a Routledge studies in international business and the world economy |v 51 |
504 | # | # | |a Includes bibliographical references and index |
505 | 0 | # | |a Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion |
650 | # | 0 | |a Capitalism |x Economic aspects |
650 | # | 0 | |a Advertising |x Economic aspects |
650 | # | 0 | |a Globalization |x Economic aspects |
830 | 0 | # | |a Routledge studies in international business and the world economy |v 51 |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=482961 |
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