The copywriter's toolkit the complete guide to strategic advertising copy

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Bibliographic Details
Main Author:	Berman, Margo 1947-
Format:	Book
Published:	Chichester, West Sussex Wiley-Blackwell 2012
Subjects:	Advertising copy > Handbooks, manuals, etc.
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-482950
020	#	#	\|a 9781405199520 (hbk.)
020	#	#	\|a 1405199520 (hbk.)
020	#	#	\|a 9781405199537 (pbk.)
020	#	#	\|a 1405199539 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5825 \|b .B47 2012
100	1	#	\|a Berman, Margo \|d 1947-
245	1	4	\|a The copywriter's toolkit \|b the complete guide to strategic advertising copy \|c Margo Berman
260	#	#	\|a Chichester, West Sussex \|b Wiley-Blackwell \|c 2012
300	#	#	\|a xi, 376 p. \|b col. ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising copy \|x Handbooks, manuals, etc.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=482950
964	#	#	\|c BOK \|d AD
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|