The SAGE handbook of marketing theory
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Other Authors: | , , , |
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Format: | Book |
Published: |
London Thousand Oaks, Calif
SAGE
2013
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-482510 | ||
020 | # | # | |a 9781446270516 (pbk.) |
020 | # | # | |a 9781847875051(hbk.) |
020 | # | # | |a 184787505X(hbk.) |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415 |b .S229 2013 |
245 | 0 | 4 | |a The SAGE handbook of marketing theory |c edited by Pauline Maclaran ... [et al.] |
260 | # | # | |a London |a Thousand Oaks, Calif |b SAGE |c 2013 |
300 | # | # | |a xviii, 523 p. |b ill. |c 25 cm. |
504 | # | # | |a Includes bibliographical references (p. 507 - 511) and index |
650 | # | 0 | |a Marketing |x Philosophy |
650 | # | 0 | |a Marketing |x Philosophy |
700 | 1 | # | |a Maclaran, Pauline |
700 | # | # | |a Saren, Michael |
700 | # | # | |a Stern, Barbara |
700 | # | # | |a Tadajewski, Mark |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=482510 |
964 | # | # | |c BOK |d BM |