Beyond Hofstede culture frameworks for global marketing and management

Beyond Hofstede culture frameworks for global marketing and management

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Bibliographic Details
Other Authors: Nakata, Cheryl
Format: Book
Published: Basingstoke [England] New York Palgrave Macmillan 2009
Subjects:
Marketing > Cross-cultural studies > Social aspects
Management > Cross-cultural studies
International trade > Cross-cultural studies > Social aspects
Online Access:Click Here to View Status and Holdings.
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