Beyond Hofstede culture frameworks for global marketing and management
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Format: | Unknown |
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Basingstoke [England] New York
Palgrave Macmillan
2009
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-482507 | ||
020 | # | # | |a 9780230202399(alk. paper) |
020 | # | # | |a 023020239X(alk. paper) |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415 |b .B4455 2009 |
245 | 0 | 0 | |a Beyond Hofstede |b culture frameworks for global marketing and management |c edited by Cheryl Nakata |
260 | # | # | |a Basingstoke [England] |a New York |b Palgrave Macmillan |c 2009 |
300 | # | # | |a xvi, 287 p. |b ill. |c 23 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing |v Cross-cultural studies |x Social aspects |
650 | # | 0 | |a Management |v Cross-cultural studies |
650 | # | 0 | |a International trade |v Cross-cultural studies |x Social aspects |
700 | 1 | # | |a Nakata, Cheryl |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=482507 |
964 | # | # | |c BOK |d HS |
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