Beyond Hofstede culture frameworks for global marketing and management

Saved in:
Bibliographic Details
Other Authors: Nakata, Cheryl
Format: Unknown
Published: Basingstoke [England] New York Palgrave Macmillan 2009
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-482507
020 # # |a 9780230202399(alk. paper) 
020 # # |a 023020239X(alk. paper) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415  |b .B4455 2009 
245 0 0 |a Beyond Hofstede  |b culture frameworks for global marketing and management  |c edited by Cheryl Nakata 
260 # # |a Basingstoke [England]  |a New York  |b Palgrave Macmillan  |c 2009 
300 # # |a xvi, 287 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |v Cross-cultural studies  |x Social aspects 
650 # 0 |a Management  |v Cross-cultural studies 
650 # 0 |a International trade  |v Cross-cultural studies  |x Social aspects 
700 1 # |a Nakata, Cheryl 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=482507 
964 # # |c BOK  |d HS 
998 # # |a 00260##a003.5.1||00260##a002.8.2||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1||