Beyond Hofstede culture frameworks for global marketing and management

Beyond Hofstede culture frameworks for global marketing and management

Saved in:
Bibliographic Details
Other Authors: Nakata, Cheryl
Format: Unknown
Published: Basingstoke [England] New York Palgrave Macmillan 2009
Subjects:
Marketing > Cross-cultural studies > Social aspects
Management > Cross-cultural studies
International trade > Cross-cultural studies > Social aspects
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvi, 287 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:9780230202399(alk. paper)
023020239X(alk. paper)

Similar Items