Strategic customer service managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits

Strategic customer service managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits

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Bibliographic Details
Main Author: Goodman, John A.
Format: Unknown
Published: New York AMACOM 2009
Subjects:
Customer services
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 256 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780814413333
0814413331

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