Business communication

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Mode...

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Bibliographic Details
Main Author: Lehman, Carol M. (Author)
Other Authors: Dufrene, Debbie D.
Format: Unknown
Published: Mason, OH South-Western Cengage Learning 2011
Edition:16th ed
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Online Access:Click Here to View Status and Holdings.
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250 # # |a 16th ed 
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520 # # |a For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential and more challenging than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. 
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526 0 # |a Business Communication  |b Diploma in Business Studies  |5 Faculty of Business and Management 
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526 0 # |a Business Communication  |b Diploma in Banking Studies  |5 Faculty of Business and Management 
650 # 0 |a Commercial correspondence 
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