The new strategic brand management advanced insights and strategic thinking
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2012
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The new strategic brand management creating and sustaining brand equity long term
