The new strategic brand management advanced insights and strategic thinking

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Bibliographic Details
Main Author:	Kapferer, Jean-Noel
Format:	Book
Language:	English
Published:	London Kogan Page 2012
Edition:	5th ed
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Kapferer, Jean-Noel
245	1	4	\|a The new strategic brand management \|b advanced insights and strategic thinking \|c Jean-Noel Kapferer
250	#	#	\|a 5th ed
260	#	#	\|a London \|b Kogan Page \|c 2012
300	#	#	\|a xviii, 492 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	1	\|a Brand name products \|x Management
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