Developing the public relations campaign a team-based approach
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
BostonbPearson
2014
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-481210 | ||
| 005 | 201502318958 | ||
| 008 | 130107s2014 maua b 001 0 eng | ||
| 020 | # | # | |a 9780205066728 |
| 020 | # | # | |a 0205066720 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HM1221 |b .B63 2014 |
| 100 | 1 | # | |a Bobbitt, William R |q William Randy |
| 245 | 1 | 0 | |a Developing the public relations campaign |b a team-based approach |c Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a BostonbPearson |c 2014 |
| 300 | # | # | |a xvii, 238 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references (pages 215-226) and index |
| 505 | 1 | # | |a Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and |
| 650 | # | 1 | |a Public relations |
| 700 | 1 | # | |a Sullivan, Ruth |d 1955- |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=481210 |
| 964 | # | # | |c BOK |d MC |
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Developing the public relations campaign a team based approach