Marketing communication and public relations

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Bibliographic Details
Main Author: Mullick, N. H.
Other Authors: Altaf Khan, M. Mohammed
Format: Book
Published: New Delhi Enkay Publishing House 2011
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-481147
005 201502318958
008 130107s2011 ii g 001 0 eng d
020 # # |a 9788190849982 (hbk.) 
020 # # |a 8190849980 (hbk.) 
040 # # |a ITMB 
090 0 0 |a HF5415.123  |b M85 2011 
100 1 # |a Mullick, N. H. 
245 1 0 |a Marketing communication and public relations  |c N.H. Mullick, Mohammed Altaf Khan 
246 1 # |a Marketing communication & public relations 
260 # # |a New Delhi  |b Enkay Publishing House  |c 2011 
300 # # |a vii, 280 p.  |b ill.  |c 22 cm 
504 # # |a Includes bibliographical references (p. [277]-278) and index 
650 # 1 |a Public relations 
650 # # |a Communication in marketing 
700 1 # |a Altaf Khan, M.  |q Mohammed 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=481147 
964 # # |c BOK  |d MC 
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