Marketing communication and public relations

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Bibliographic Details
Main Author: Mullick, N. H.
Other Authors: Altaf Khan, M. Mohammed
Format: Book
Published: New Delhi Enkay Publishing House 2011
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vii, 280 p. ill. 22 cm
Bibliography:Includes bibliographical references (p. [277]-278) and index
ISBN:9788190849982 (hbk.)
8190849980 (hbk.)