Advertising planning and implementation
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India
PHI Learning
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000 4501 | ||
|---|---|---|---|
| 001 | wils-481143 | ||
| 005 | 201502318958 | ||
| 008 | 130107s2006 ii a eng | ||
| 020 | # | # | |a 9788120329737 (pbk.) |
| 020 | # | # | |a 8120329732 (pbk.) |
| 040 | # | # | |a ITMB |
| 090 | 0 | 0 | |a HF5823 |b .S53 2006 |
| 100 | 1 | # | |a Sharma, Sangeeta |
| 245 | 1 | 0 | |a Advertising |b planning and implementation |c Sangeeta Sharma, Raghuvir Singh |
| 260 | # | # | |a New Delhi, India |b PHI Learning |c 2006 |
| 300 | # | # | |a xviii, 478 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 1 | |a Advertising |
| 650 | # | # | |a Marketing |
| 700 | 1 | # | |a Singh, Raghuvir |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=481143 |
| 964 | # | # | |c BOK |d MC |
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Advertising