Advertising planning and implementation

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Bibliographic Details
Main Author:	Sharma, Sangeeta
Other Authors:	Singh, Raghuvir
Format:	Book
Language:	English
Published:	New Delhi, India PHI Learning 2006
Subjects:	Advertising Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Sharma, Sangeeta
245	1	0	\|a Advertising \|b planning and implementation \|c Sangeeta Sharma, Raghuvir Singh
260	#	#	\|a New Delhi, India \|b PHI Learning \|c 2006
300	#	#	\|a xviii, 478 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	1	\|a Advertising
650	#	#	\|a Marketing
700	1	#	\|a Singh, Raghuvir
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