Advertising planning and implementation

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Bibliographic Details
Main Author: Sharma, Sangeeta
Other Authors: Singh, Raghuvir
Format: Book
Language:English
Published: New Delhi, India PHI Learning 2006
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 478 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9788120329737 (pbk.)
8120329732 (pbk.)