Strategy for tourism

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Bibliographic Details
Main Author: Tribe, John
Format: Unknown
Published: Oxford Goodfellow Pub 2010
Subjects:
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Table of Contents:
  • Strategic purpose
  • Introduction to strategy
  • Mission and purpose
  • Culture and strategy
  • Strategic analysis
  • The external environment: PEST
  • The external environment: competition
  • The internal environment: capability
  • Strategic choice