Strategy for tourism

Strategy for tourism

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Bibliographic Details
Main Author:	Tribe, John
Format:	Book
Published:	Oxford Goodfellow Pub 2010
Subjects:	Tourism > Management Leisure industry > Management
Online Access:	Click Here to View Status and Holdings.
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Table of Contents:

Strategic purpose
Introduction to strategy
Mission and purpose
Culture and strategy
Strategic analysis
The external environment: PEST
The external environment: competition
The internal environment: capability
Strategic choice