Marketing across cultures

Marketing across cultures

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Bibliographic Details
Main Author: Usunier, Jean-Claude
Other Authors: Lee, Julie Anne
Format: Book
Published: Harlow, England Pearson 2013
Edition:6th ed
Subjects:
Export marketing > Social aspects
International business enterprises > Social aspects
Intercultural communication
Marketing > Cross-cultural studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:478 p. ill. 25 cm
ISBN:9780273757733 (pbk.)
0273757733 (pbk.)

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