Global trends in service marketing

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Bibliographic Details
Main Author: Mullick, N. H.
Other Authors: Altaf Khan, Mohd (Mohammed) 1959-
Format: Unknown
Published: New Delhi, India Enkay Pub. House 2011
Subjects:
Online Access:Click Here to View Status and Holdings.
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040 # # |a ITMB 
090 0 0 |a HD9980.5  |b .M85 2011 
100 1 # |a Mullick, N. H. 
245 1 0 |a Global trends in service marketing  |c N. H. Mullick, Mohd Altaf Khan 
260 # # |a New Delhi, India  |b Enkay Pub. House  |c 2011 
300 # # |a vi, 280 p.  |b ill  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Service industries  |x Marketing 
700 1 # |a Altaf Khan, Mohd (Mohammed)  |d 1959- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=479587 
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