Global trends in service marketing

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Bibliographic Details
Main Author:	Mullick, N. H.
Other Authors:	Altaf Khan, Mohd (Mohammed) 1959-
Format:	Unknown
Published:	New Delhi, India Enkay Pub. House 2011
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	vi, 280 p. ill 23 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9788190849999

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