Market-based management strategies for growing customer value and profitability

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Bibliographic Details
Main Author:	Best, Roger J.
Format:	Book
Published:	Upper Saddle River, N.J. Prentice Hall 2000
Edition:	6th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-479433
020	#	#	\|a 0130387754 (pbk.)
020	#	#	\|a 9780130387752 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .B46 2013
100	1	#	\|a Best, Roger J.
245	1	0	\|a Market-based management \|b strategies for growing customer value and profitability \|c Roger J. Best.
250	#	#	\|a 6th ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 2000
300	#	#	\|a xxiv, 552 p. \|b ill. (some col.) \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=479433
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