Market-based management strategies for growing customer value and profitability
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2000
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxiv, 552 p. ill. (some col.) 23 cm |
| ISBN: | 0130387754 (pbk.) 9780130387752 (pbk.) |
Market-based management strategies for growing customer value and profitability