Marketing
Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well...
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Main Authors: | Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl D. (Author) |
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Format: | Book |
Language: | English |
Published: |
Mason, OH
South-Western/Cengage Learning
2013
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Edition: | TWELFTH EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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