CONSUMER BEHAVIOUR
The second edition of Consumer Behaviour by Karen Webb is a hands-on, practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. Consumer Behaviour 2e is written specifically for VET stude...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Sydney, Australia
McGraww-Hill
2010
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| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behaviour