CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR

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The second edition of Consumer Behaviour by Karen Webb is a hands-on, practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. Consumer Behaviour 2e is written specifically for VET stude...

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Bibliographic Details
Main Author: Webb, Karen (Author)
Format: Book
Language:English
Published: Sydney, Australia McGraww-Hill 2010
Edition:SECOND EDITION
Subjects:
Consumer behavior
Marketing
Online Access:Click Here to View Status and Holdings.
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