Marketing management knowledge and skills

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Donnelly, James H.
Format:	Unknown
Published:	New York, NY McGraw-Hill Irwin 2013
Edition:	11th ed
Subjects:	Marketing > Management > Case studies
Online Access:	Click Here to View Status and Holdings.
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001	wils-478590
020	#	#	\|a 9780077861056(alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .P387 2013
100	1	#	\|a Peter, J. Paul
245	1	0	\|a Marketing management \|b knowledge and skills \|c J. Paul Peter, James H. Donnelly, Jr.
250	#	#	\|a 11th ed
260	#	#	\|a New York, NY \|b McGraw-Hill Irwin \|c 2013
300	#	#	\|a xvii, 796 p. \|b ill. (some col.) \|c 27 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management \|x Case studies
650	#	0	\|a Marketing \|x Management \|x Case studies
700	1	#	\|a Donnelly, James H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=478590
964	#	#	\|c BOK \|d BM
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