Marketing management knowledge and skills
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York, NY
McGraw-Hill Irwin
2013
|
| Edition: | 11th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xvii, 796 p. ill. (some col.) 27 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780077861056(alk. paper) |
Marketing management knowledge and skills