Marketing management knowledge and skills
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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
New York, NY
McGraw-Hill Irwin
2013
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Edition: | 11th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xvii, 796 p. ill. (some col.) 27 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 9780077861056(alk. paper) |