Marketing management knowledge and skills
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| Other Authors: | |
| Format: | Unknown |
| Published: |
New York, NY
McGraw-Hill Irwin
2013
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| Edition: | 11th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 796 p. ill. (some col.) 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780077861056(alk. paper) |
Marketing management knowledge and skills 
Marketing management knowledge and skills