Ad critique how to deconstruct ads in order to build better advertising

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Bibliographic Details
Main Author:	Tag, Nancy R.
Format:	Unknown
Published:	Thousand Oaks, Calif SAGE 2012
Subjects:	Advertising Advertising > Evaluation Criticism > Evaluation
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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LEADER	00000n a2200000 a 4501
001	wils-478540
020	#	#	\|a 9781412980531 \|c (pbk.)
020	#	#	\|a 1412980534 \|c (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .T155 2012
100	1	#	\|a Tag, Nancy R.
245	1	0	\|a Ad critique \|b how to deconstruct ads in order to build better advertising \|c Nancy R. Tag
260	#	#	\|a Thousand Oaks, Calif \|b SAGE \|c 2012
300	#	#	\|a xiv, 199 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Advertising \|x Evaluation
650	#	0	\|a Criticism \|x Evaluation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=478540
964	#	#	\|c BOK \|d AD
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|