Ad critique how to deconstruct ads in order to build better advertising
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| Format: | Unknown |
| Published: |
Thousand Oaks, Calif
SAGE
2012
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 199 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781412980531 1412980534 |
Which ad pulled best? 40 case histories on how to write and design ads that work