Ad critique how to deconstruct ads in order to build better advertising

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Bibliographic Details
Main Author: Tag, Nancy R.
Format: Book
Published: Thousand Oaks, Calif SAGE 2012
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 199 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:9781412980531
1412980534