INTERNATIONAL BUSINESS

INTERNATIONAL BUSINESS

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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China

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Bibliographic Details
Main Authors: Rugman, Alan M. (Author), Collinson, Simon (Author)
Format: Book
Language:English
Published: Harlow, England PEARSON 2012
Edition:SIXTH EDITION
Subjects:
International business enterprises > Management
Online Access:Click Here to View Status and Holdings.
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MARC

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100 1 # |a Rugman, Alan M.  |e author 
245 1 0 |a INTERNATIONAL BUSINESS  |c Alan M. Rugman, Henley Business School, the University of Reading; Simon Collinson Henley Business School, the University of Reading 
250 # # |a SIXTH EDITION 
264 # 1 |a Harlow, England  |b PEARSON  |c 2012 
264 # 4 |c ©2000 
300 # # |a xxxii, 765 pages  |b color illustrations, color maps  |c 27 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China 
650 # 0 |a International business enterprises  |x Management 
700 1 # |a Collinson, Simon  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=476757 

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