Marketing

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Bibliographic Details
Main Author:	Pride, William M.
Other Authors:	Ferrell, O. C.
Format:	Book
Published:	Mason, OH South Western Cengage Learning 2014
Edition:	17th ed., 2014
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-476484
020	#	#	\|a 9781133939252 (pbk.)
020	#	#	\|a 1133939252 (pbk.)
040	#	#	\|a NIC \|d ITMB
090	0	0	\|a HF5415 \|b .P658 2014
100	1	#	\|a Pride, William M.
245	1	0	\|a Marketing \|c William M. Pride, O. C. Ferrell
250	#	#	\|a 17th ed., 2014
260	#	#	\|a Mason, OH \|b South Western Cengage Learning \|c 2014
300	#	#	\|a xxxii, 735 p. \|b ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and indexes
526	0	#	\|a Entrepreneurial marketing \|5 Faculty of Business Management
526	0	#	\|a MAE704 \|5 BM
650	#	0	\|a Marketing
700	1	#	\|a Ferrell, O. C.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=476484
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