Marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Mason, OH
South Western Cengage Learning
2014
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| Edition: | 17th ed., 2014 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxii, 735 p. ill. 29 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9781133939252 (pbk.) 1133939252 (pbk.) |
Marketing concepts and strategies