MM3
Created by the continuous feedback of a student-tested, faculty-approved process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western
2013
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-476480 | ||
| 005 | 202182392813 | ||
| 008 | 210923t20132013-US ag# ##001 ##eng#D | ||
| 020 | # | # | |a 9781133190608 |q paperback |
| 020 | # | # | |a 113319060X |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .L33 2013 |
| 100 | 1 | # | |a Iacobucci, Dawn |e author |
| 245 | 1 | 0 | |a MM3 |c Dawn Iacobucci |
| 246 | 1 | 4 | |a MM 3 |
| 246 | # | # | |a Marketing management |
| 246 | 1 | 8 | |a MM |
| 264 | # | 1 | |a Mason, Ohio |b South-Western |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a xi, 244 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Student edition |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Created by the continuous feedback of a student-tested, faculty-approved process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. |
| 650 | # | 0 | |a Marketing |v Textbooks |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=476480 |
| 964 | # | # | |c BOK |d BM |
Marketing Principles