MM3
Created by the continuous feedback of a student-tested, faculty-approved process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Created by the continuous feedback of a student-tested, faculty-approved process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. |
|---|---|
| Item Description: | Student edition |
| Physical Description: | xi, 244 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781133190608 113319060X |
Marketing Principles 
Marketing research methodological foundations 
Strategic marketing decision making and planning