MKTG 5

MKTG 5

Offers a solution to accommodate the diverse lifestyles of learners which is created through a 'student-tested, faculty-approved' review process with students and faculty

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Bibliographic Details
Main Authors: Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl D. (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western Cengage Learning 2012
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Lamb, Charles W.  |e author 
245 1 0 |a MKTG 5  |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
246 3 # |a Marketing 5 
264 # 1 |a Mason, Ohio  |b South-Western Cengage Learning  |c 2012 
264 # 4 |c ©2012 
300 # # |a xiii, various pagings  |b colour illustrations  |c 28 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (pages 367-377) and index 
520 # # |a Offers a solution to accommodate the diverse lifestyles of learners which is created through a 'student-tested, faculty-approved' review process with students and faculty 
650 # 0 |a Marketing 
700 1 # |a Hair, Joseph F.  |e author 
700 1 # |a McDaniel, Carl D.  |e author 
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