MARKETING

MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you stu...

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Bibliographic Details
Main Author:	Burrow, James L. (Author)
Format:	Book
Language:	English
Published:	Australia South-Western Cengage Learning 2012
Edition:	3e
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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